The study was undertaken for a new TV programme Jo Frost: Extreme Parental Guidance for UKs Channel 4.
In the study 6-year-old girls were asked to ring their ideal body shape from a range of different body shapes. Over half chose the thinnest possible - in general this was 3 sizes smaller than their own shape.
The study raises interesting parallels as recent reports have highlighted a growing obesity problem amongst UK children.
The mental health of UK children has been reported as being amongst the poorest in Europe especially around self-esteem and emotional wellbeing and the results of this study are worrying in that girls of such a young age are already showing dissatisfaction with how they look.
It is thought that some of this dissatisfaction might come from their exposure to airbrushed images of size zero models and celebrities on TV and in women’s and girls’ magazines.
first crocus
the colour not quite
what she wanted
"Many of the girls questioned in the study, by Cambridge University, said they thought being skinnier would make them more popular"
"Cambridge's Dr Terri Apter said girls linked thinness with being popular and said “it’s distressing”"
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