Amitabh Bachchan is fuming. The Bollywood legend is threatening legal action against a company that sells rice. He claims that the rice company is running an advertising campaign that rips off his KBC quizmaster avatar and the show's format.
Bachchan writes on his blog:
"A company selling basmati rice has done an exact imagery of KBC. The set, the computers, the question and the contestant being asked from an over the shoulder shot of AB, in suggestion and the voice being used again to ask a question on the product being marketed. This is so unethical and legally wrong."
READ MORE: Amitabh Bachchan's KBC Rice Wars
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