Pinkstinks is a campaign set up in the UK against the marketing of pink toys to girls.The founder of the campaign Emma Moore believes that the rows and rows of pink toys, clothes and other items aimed at girls encourage an obsession with body image and lead to the unequal pay and lower status that women in general have compared to men.Pinkstinks is encouraging customers to boycott the Early Learning Centre chain of toy shops as they feel that they are hypocritical in claiming that their toys help children explore boundaries of imagination and creativity whilst heavily marketing stereotypical pink toys for girls.
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